Tag Archives: mdcm2000

My Latest Internet Obsession

I cannot get enough of keyboard cat. Incase you don’t know about him, basically what happens is people find a video of a ‘fail’ moment and have keyboard cat ‘play them off’.

This video is a particular favourite.



Filed under mdcm2000, mdcm2002, newsouthblogs

Werk Rulz

Werk Rulz, originally uploaded by raenmiro.

Thought I’d give you a MoFo since I haven’t for a while…

Just another wild night on the job!

Can’t wait till that phone rings. *hyperventilates*

Leave a comment

Filed under Uncategorized

Does My CSS Look Phat In This?

Does it?

Desperately need to change a graphic which I only had the common sense to realise after I submitted it wrong. D’OH! Nevermind, at least the code is working on the PHP so I can’t complain.

Oh CSS, XHTML, Javascript, how I desperately want to be cuddley friends with you all, and how you continually refuse my advances.


I can’t wait to have less limitations so I can get some pimpin’ Java happening (note to self, learn Java…).

In hindsight I cannot thank my friend ‘Stylin’ with CSS’ enough for the code reference tables in the back section of the book. Very handy for a css dummy/forgetful mole.

I am eagerly awaiting next semester’s coding hell although I think I am going to be superbly shite at actionscripting. *considers nerding out in the hols*

I am happy with how my overall CSS turned out, although I think many of us are having those temptations to tweak more (it’s so hard to be satisfied with one’s work). I am most pleased with my photoshop efforts however as I learned some pretty cool tricks to achieve my “torn paper” looks.

Another great discovery c/o Mat is the creative commons search option on Flickr which is infinitely cool, and thanks to the Flickr community has a fantastic variety of options for obsessive designer types.

Tackle a new blog layout? Perhaps that can be a holiday assignment for myself.

Now, shall we all go film some ridiculously rebelious radicals in our local community? Gosh, it’s just so hard to choose who…canteen lady? bum on the corner? man who never wears shoes? woman who never picks up her dog’s shits?

I need some time alone with my thoughts evidently…



Leave a comment

Filed under mdcm2000, mdcm2002, newsouthblogs


Viral is a term that gets thrown around a fair bit and is usually associated with advertising campaigns. When thinking about viral media for the week I found myself a little stumped to think of an example that wasn’t advertising.

I have found a great example, which is still linked to a company, but also raises questions about the validity of American ideals in what is arguably a police state.

Stay tuned for the tute!

[edit] In case anyone wanted to check out the still free campaign, check it out here.

Leave a comment

Filed under mdcm2000, newsouthblogs

Annoyance One: Dictionary Definitions

A short series, I will try to post a new one each week. They will simply be things I find annoying, and an effort to get your responses on the topic.

There is nothing more annoying to me when listening to someone make a speech than when they say, “The Oxford/Macquarie/Webster (insert preferred Dictionary brand) Dictionary defines this as…”

Ok, I understand what you are trying to do there: provide a clear picture of what is it you are talking about and yes in some situations this can be necessary- when debating the meaning of a word like ‘love’ perhaps – but when you are simply talking about a literary device like metaphor? Kind of unnecessary.

Unless you think your audience fell out of the ass end of god knows where, or they are 4 years old, I would hope you would give them the common decency of not demoralising them with an explanation of a simple concept taught in primary school.

Now you may question me with some post-modernist crap of “But what is a chair really?” and to you I say, unless your speech is from a post modern framework, get lost.

I don’t mind if you clarify concepts like:

1. This is a metaphor
2. The metaphor is that the pig is represented as if it is a human

Or even:

1. I like cheese
2. When I refer to cheese I mean the cow’s milk by-product

It is more the phrase “The (XYZ) Dictionary defines (XYZ) as…” that after enough repetition, saturation and misuse makes me want to rip off your head and watch it spurt blood.

So please…don’t dictionary define.


Filed under mdcm2000, mdcm2002, newsouthblogs

Presentation from Week 3

It is what it is…unchanged after what Gillian mentioned in the lecture, it could be completely shite as a result but that’s how I roll.

Advertisement for Puma

Advertisement for Puma


My chosen advertisement’s basis inspiration comes from the polysemy of the word ‘Light’- being that of both weight and our optical experience.

In Durand’s table of rhetoric this ad is classified in the column of Substitution. Substitution is a combination of Durand’s first and second rhetorical operations Addition and Suppression. This image uses identical suppression, which is more easily seen when compared to this image, not published for the ad.

Here the model stands in a mostly bare room, wearing only her Puma sneakers and nude underwear. We are presented with a blank canvas wherein her location and wardrobe are projected upon her. So what we see is suppression of clothing and the addition of false projected clothing.

There are a few of Durand’s rhetorical figures which I believe apply to this image in correlation. These are metaphor, hyperbole and allusion which are depicted through a combination of image and text.

The metaphor in operation is highlighted through the text- “Light injected footwear” – this is the key to the polysemy. The advertisers have detailed in the bottom left corner the light weight of the shoe- what the ad is literally trying to convey, whilst when combined with the word “infused” connotes the metaphor of light rays being held within the shoe itself.

The hyperbole and allusion are wrapped up with each other, hyperbole is the identity, allusion is the similarity of form.

The hyperbole is seen in the exaggeration of the way weight is depicted – the model herself. The model wears no real clothing; she merely has the appearance of clothes- this leads to the allusion that the shoes are so light that it feels like you are wearing nothing. The physically worn shoes and the projected image play off each other to convey this message along with the scarcity of the physical room she is in, further alluding to the possibility that these shoes can take to anywhere, they transcend physical space.

These rhetorical figures of the model, the projection and the written word combine to give an overall lust for the shoe. The shoe is light in weight, it is limitless and it is cool because of the creative depiction of scenery through projection.

Leave a comment

Filed under mdcm2000, mdcm2002, newsouthblogs

Sunrise at UNSW

Sunrise at UNSW, originally uploaded by raenmiro.

It’s going to be a long day…welcome to week 3.

Leave a comment

Filed under mdcm2000, mdcm2002, newsouthblogs