Why Advertisers Are All Going To Hell

Advertising for Fitness First in the Netherlands

Advertising for Fitness First in the Netherlands

A friend linked me to this recently. The bus seat is hooked up to scales, so when commuters sit down, their weight is displayed on the adshell with fitness first’s branding.

Is this a reality check everyone needs? One thing the ad does do is get people’s attention, it is already on several websites, but is this too much of an invasion of privacy?

I guess it’s a good thing I don’t mind standing…

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Filed under mdcm2000, mdcm2002, newsouthblogs

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